Back to School with Daybreak
Project | Back to School campaign
WOOD TV8 got West Michigan ready for back to school! The 24 Hour News 8 Daybreak Team surprised teachers in three major school districts with a giveaway for a $1,000 classroom makeover. My role included conceptualizing giveaway to boost viewership, promoting the contest on social media for teachers to enter, and facilitating the giveaway at each school.
Maranda Park Parties
Project | Free community event
Each year, host Maranda from WOTV4 brings a huge party to six deserving communities reaching over 40,000 kids and families. My chief responsibilities included digital marketing and promotion prior to events, putting together PR boxes, and capturing the essence of each Park Party on all social media platforms.
Dancing with the Stars
Project | Behind the scenes at DWTS
WOOD TV8/WOTV4 followed former employee, Ginger Zee's, journey to the finale of Dancing with the Stars. I live-produced news hits and pre-recorded packages in Los Angeles during the finale while managing all social media platforms and writing articles about the day-to-day happenings.