RESUME

 
Professional ​
info​​

A resourceful creative with a diverse background in marketing, media, writing, and broadcast. I thrive in a fast-paced environment and am no stranger to tight deadlines. Whether it's executing a campaign from start to finish or capturing the voice of a brand, I achieve success through evaluating analytics, strong communication, and collaborative efforts.

Things that make          me useful
Work​
experience​

Associate Editor & Entertainment Writer  
A360Media, 11/
2018 – Present

Strategizes effective ways to boost readership using analytical tools, SEO, and social media. Builds and fosters media relationships and partnerships to create dynamic and exciting content for 50+ million monthly readers across Life & Style, In Touch, and Closer Weekly.

  •  Research and pitch topics, conduct interviews, and constantly strive to find new and innovative angles to keep our readers engaged

  • Write six to eight articles daily while staying on top of any breaking news

  • Track trends across web and social media and format SEO friendly content
     

Social Copywriter & Community Manager
Codeword Agency, 03/2018 – 10/2018  
 

Collaborated with clients, including YouTube and Netflix, to capture their brand, voice, and company goals on social media and in longer form marketing pieces.

  • Managed relationships with followers and responded quickly and effectively

  • Wrote, edited, and published captivating posts on all social media platforms

 
Entertainment Staff Writer
Elite Daily, 06/2017 - 03/2018

 

Authored three to five posts per shift while handling breaking news swiftly and accurately

  • Forged lasting relationships with PR and media contacts, which helped secure celebrity interviews and wrote exclusive stories for Elite Daily and A360Media.

 
Assistant Brand Manager
WOOD TV8/WOTV4, 08/2014 - 04/2017

 

Collaborated with marketing brand manager for WOOD TV8 (NBC) and WOTV4 (ABC), both top 40 TV stations. Devised multi-level marketing campaigns for various station events, branding initiatives, and community partnerships.

  • Organized fun and unique press kits for related events and initiatives

  • Helped create and foster community partnerships by making initial contact, attending sales meetings, and being a liaison between the station and partner

  • Planned and assigned monthly digital content calendar and social media strategies. Edited copy for contributing writers and interns

  • Responsible for creating multi-platform marketing campaigns for 3 television stations

  • Administrator and social media strategist for WOTV 4 Women’s Facebook, Twitter, and Pinterest pages

 

 

Content Producer - WOOD TV8/WOTV4/WXSP

06/2013 - 12/2013

 

Researched, developed, and wrote stories that reflected the unique brands of the WOTV4 and WOOD TV8.

  • Incorporated advertisers and products into local programming shows in innovative ways

 

 

Marketing Intern - WOOD TV8/WOTV4/WXSP

01/2013 - 06/2013

 

  • Reviewed and edited blog posts to guarantee high content quality

  • Proofed and approved production and printing drafts of promotional materials

 

Social Media Intern - I Heart Radio

05/2011 - 08/2011

 

  • Created show content by searching for trending topics on social media

  • Welcomed show guests while creating a comfortable and fun atmosphere

  • Strong communication and writing skills

  • Proficient in iNEWS, WideOrbirt, Wordpress, TypesetAdobe Photoshop, Adobe Premiere

  • Exceptional graphic and visual sense

  • Social media expert

  • Broadcast and journalism experience

  • Deadline driven

  • Thrives under pressure

Things that make       me likable
  • Good cook

  • Smiles a lot

  • Amazing joke teller

Education
Western Michigan University

​2010 - 2014

 

Film, Video, Media Studies Major
Marketing Minor
Member of Lambda Pi Eta Honors Society

 

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© 2016 by Laura Rizzo
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