RESUME
Professional
info
A resourceful creative with a diverse background in marketing, media, writing, and broadcast. I thrive in a fast-paced environment and am no stranger to tight deadlines. Whether it's executing a campaign from start to finish or capturing the voice of a brand, I achieve success through evaluating analytics, strong communication, and collaborative efforts.
Things that make me useful
Work
experience
Associate Editor & Entertainment Writer
A360Media, 11/2018 – Present
Strategizes effective ways to boost readership using analytical tools, SEO, and social media. Builds and fosters media relationships and partnerships to create dynamic and exciting content for 50+ million monthly readers across Life & Style, In Touch, and Closer Weekly.
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Research and pitch topics, conduct interviews, and constantly strive to find new and innovative angles to keep our readers engaged
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Write six to eight articles daily while staying on top of any breaking news
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Track trends across web and social media and format SEO friendly content
Social Copywriter & Community Manager
Codeword Agency, 03/2018 – 10/2018
Collaborated with clients, including YouTube and Netflix, to capture their brand, voice, and company goals on social media and in longer form marketing pieces.
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Managed relationships with followers and responded quickly and effectively
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Wrote, edited, and published captivating posts on all social media platforms
Entertainment Staff Writer
Elite Daily, 06/2017 - 03/2018
Authored three to five posts per shift while handling breaking news swiftly and accurately
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Forged lasting relationships with PR and media contacts, which helped secure celebrity interviews and wrote exclusive stories for Elite Daily and A360Media.
Assistant Brand Manager
WOOD TV8/WOTV4, 08/2014 - 04/2017
Collaborated with marketing brand manager for WOOD TV8 (NBC) and WOTV4 (ABC), both top 40 TV stations. Devised multi-level marketing campaigns for various station events, branding initiatives, and community partnerships.
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Organized fun and unique press kits for related events and initiatives
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Helped create and foster community partnerships by making initial contact, attending sales meetings, and being a liaison between the station and partner
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Planned and assigned monthly digital content calendar and social media strategies. Edited copy for contributing writers and interns
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Responsible for creating multi-platform marketing campaigns for 3 television stations
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Administrator and social media strategist for WOTV 4 Women’s Facebook, Twitter, and Pinterest pages
Content Producer - WOOD TV8/WOTV4/WXSP
06/2013 - 12/2013
Researched, developed, and wrote stories that reflected the unique brands of the WOTV4 and WOOD TV8.
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Incorporated advertisers and products into local programming shows in innovative ways
Marketing Intern - WOOD TV8/WOTV4/WXSP
01/2013 - 06/2013
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Reviewed and edited blog posts to guarantee high content quality
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Proofed and approved production and printing drafts of promotional materials
Social Media Intern - I Heart Radio
05/2011 - 08/2011
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Created show content by searching for trending topics on social media
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Welcomed show guests while creating a comfortable and fun atmosphere
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Strong communication and writing skills
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Proficient in iNEWS, WideOrbirt, Wordpress, Typeset, Adobe Photoshop, Adobe Premiere
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Exceptional graphic and visual sense
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Social media expert
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Broadcast and journalism experience
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Deadline driven
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Thrives under pressure
Things that make me likable
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Good cook
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Smiles a lot
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Amazing joke teller
Education
Western Michigan University
2010 - 2014
Film, Video, Media Studies Major
Marketing Minor
Member of Lambda Pi Eta Honors Society